Borat vs. Bruno. Conan vs. Letterman. These are the discussions that shape our culture today. But who is to decide the victor in these debates?
Thanks to LocaModa's innovative platform and Zoom Media & Marketing's reach, the answer went far beyond one's living room.
Supporting VH1's The Great Debate TV series, audiences could voice their opinions and have them show up during the broadcast, online, on digital out of home screens in bars, and right in Times Square.
The collaboration between VH1, Future Friends, Zoom Media & Marketing, and LocaModa used data collected via mobile phone, Facebook, VH1.com, and Twitter. Results were updated in real time, even as the series went into rerun, providing it with a live component.
Thanks to LocaModa's innovative platform and Zoom Media & Marketing's reach, the answer went far beyond one's living room.
Supporting VH1's The Great Debate TV series, audiences could voice their opinions and have them show up during the broadcast, online, on digital out of home screens in bars, and right in Times Square.
The collaboration between VH1, Future Friends, Zoom Media & Marketing, and LocaModa used data collected via mobile phone, Facebook, VH1.com, and Twitter. Results were updated in real time, even as the series went into rerun, providing it with a live component.
Interaction was enabled via VH1.com, Facebook, and cell phone. Results were broadcast live on TV, online, and on screens in bars and Times Square.
24/7 moderation made sure the debates stayed on topic and clean. Well, clean enough for the subject matter.
Over 300,000 data points were collected, including a few thousand text messages. Especially since the campaign only ran for a week, it was considered a success.